Digital Marketing Starter

The map first, then depth. Learn how the channels fit together before you specialise — that is what employers screen for.

Who it's for: Career changers, small business owners, and juniors who want the full picture.

3 courses£74.97 total at current prices12 months access to eachCPD-accredited certificates

Step 1

Why this step: Traffic, conversion, retention — the whole funnel in one grounding course.

Step 2

Why this step: Search is the channel with the longest payback; this is the practical way in.

Step 3

Why this step: The channel with the best return per pound — and the one most businesses run worst.

Free first step: read Digital marketing careers: what the jobs involve — it costs nothing and tells you exactly what to expect.