Digital Marketing Starter
The map first, then depth. Learn how the channels fit together before you specialise — that is what employers screen for.
Who it's for: Career changers, small business owners, and juniors who want the full picture.
3 courses12 months access to eachCPD-accredited certificates
Step 1
digital-marketing-complete-courseWhy this step: Traffic, conversion, retention — the whole funnel in one grounding course.
Step 2
google-seoWhy this step: Search is the channel with the longest payback; this is the practical way in.
Step 3
email-marketing-for-b2b-and-b2cWhy this step: The channel with the best return per pound — and the one most businesses run worst.
Free first step: read Digital marketing careers: what the jobs involve — it costs nothing and tells you exactly what to expect.